28th of September 2013, 19:00 – 21:00
г.Москва, ул Барклая д.8 "ТВЦ Горбушка"
3 этаж, пав. 349
Participating Artists:
  • Emilio Gomariz & Chris Shier
  • Nikita Zhukovskiys
  • Nicholas O’Brien
  • Kim Asendorf
  • Jeremy Bailey
  • Ilya Smirnov
  • Kate Malykh
  • Jon Rafman
  • Olia Lialina

Join us for the 3rd edition of ProsumeThis!
This time at the epic Gorbushka electronics market.

Focusing on metaphors, code systems and symbols - ProsumeThis! Beyond Control - is a selection of works that showcase what means are out there to use in order to say things that need to be said. In search for new ways to speak out, artists generate systems and means of communication that can change perspectives and go much further then avoiding censorship and control...

Beyond Control is a toolkit for free expression - combining art and technology. And what better place could be there, then the wild labyrinth of formal and informal trading places that is the Gorbushka electronics market.

Come on Saturday, the 28th at 19:00 to the station and be picked up, or if you want to make it there by yourself, use the map to find your way to the TV-Team store of the 3rd floor There will be drinks, and amazing works to see from 19:00 till 21:00.

Curated by Anika Schwarzlose, Yana Nikulenko, Jonas Lund.

13th of December 2012, 19:00 – 21:00
BCC, Bilderdijkstraat, Amsterdam
Participating Artists:
  • John Wood & Paul Harrisson
  • Jonathan Monaghan
  • Broersen & Lukacs
  • Bea Fremderman
  • Julika Rudelius
  • Pilvi Takala
  • Jonas Lund
  • Eddie D

Join us for ProsumeThis!, a cultural consumption spree at the electronics shop BCC on the Bilderdijkstraat in Amsterdam. Works from the collection of the Netherlands Media Art Institute (NIMk) and others will be displayed on all the television screens in the store.

The show opens on Thursday the 13th of December and runs until the 15th of December 2012, during the regular opening hours of BCC. NIMk is in the process of closing its location at the Keizersgracht. Meanwhile, the electronics store will display video and net art that addresses some of the questions surrounding culture and commerce.

The term "High definition", has no specific meaning other than describing a resolution that is "higher than the usual standard". More scan lines, more pixels and more parts that make up the whole. Fetishizing quantity and equating it with quality has become a ubiquitous evaluation strategy. Technology is becoming bigger, brighter, sharper and faster. More really is better and consequently, better is ‘more good’. Superlatives belong to an infinite realm. Rhetorical questions are for cowards - and consistency is the hobgoblin of small minds.

Save yourself rich! The more you spend on one side - the larger the mountain grows on the other.
Make a purchase or pursue a refund! Just don't hesitate.
Get something you didn't ask for in return.
Look around or away - but don't close your eyes.

This edition of ProsumeThis! takes place in the context of Yes we're open, NIMk’s final exhibition, which touched upon issues of open and eventually closed systems in art and contemporary society. It was made possible thanks to the support of the Amsterdam Fund for the Arts (AFK).

Curated by Jonas Lund and Anika Schwarzlose.
With thanks to BCC Amsterdam West

High Definition
18th of November 2011, 17:00 – 19:00
BEKO (Siltem), Kottbusser Str. 9, Berlin
Participating Artists:
  • Anthony Antonellis
  • Anika Schwarzlose
  • Constant Dullaart
  • Baden Pailthorpe
  • Michael Manning
  • Emilio Gomariz
  • Adam Cruces
  • Anna Orberg
  • Niko Princen
  • Emile Zile
  • JK Keller

This Friday we open our show, Prosume This! – the Product is the Medium, at the electronics store BEKO at Kottbusser Str. 9 in Berlin.

Beko is a typical mid sized electronic retail chain who will lend us some of their corporate space. We are using 30 of their high definition screens to show works by 11 great artists. For a couple of hours during their regular opening times, we’ll display video and net-art pieces on the stores TV walls.

Curated by Jonas Lund, Anika Schwarzlose & Kim Asendorf.

More photos by Aram Bartholl

The Product Is The Medium